San Diego, CA USA (UroToday.com) The urological community has begun to use social media as a means for communicating at conferences and even for disseminating research findings. Moreover, academic urology programs have begun using Twitter to communicate with the public. The authors sought to examine the use and impact of Twitter accounts for urology residency training programs.
After performing a search of all U.S. urology residency programs and program directors, Koo and colleagues collected Klout Scores and evaluated one month’s worth of content for each account identified. They also compared content on high and low Twitter impact accounts.
35 (28.5%) of 123 programs were found to have Twitter accounts, which they had had for a median of 18 months. Only 17.9% of program directors had Twitter accounts, however programs with PD with accounts were more likely to have accounts themselves. Accounts posted an average of 15 tweets/month and had an average of 164 followers. Content analysis of 27 programs on Twitter revealed that programs most frequently posted about conferences, academic achievements of faculty and residents, to announce events, discuss research, provide clinical advice, talk about other programs or faculty, provide residency information and spread information about clinical services offered. High impact programs were more likely to Tweet about research, conference participation and recognition of faculty and residents. Notably, age of account did not significantly effect impact
The authors conclude that engagement with Twitter is a facile means by which urology programs may engage the public to emphasize research accomplishments, facilitate engagement at conferences, and offer clinical or program-related residency advice.
Presented By: Kevin Koo, Lebanon, NH
Written By: Simone Vernez; Urology Research Fellow, Department of Urology, University of California, Irvine at the 2016 AUA Annual Meeting - May 6 - 10, 2016 – San Diego, California, USA