Consider this the first of a series of messages on the mission and strategy of the Prostate Cancer Foundation (PCF).

The mission of PCF is to reduce the death and suffering from prostate cancer. I often wonder about what would be a good analogy for the mission. As one travels through the world of medical research organizations, patient groups, and even the general media we hear words like “war on cancer” “moonshot” “Manhattan project” to describe a problem to be conquered or a battle to be won.